Pennie Frow : rechercher sur Z-Library

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1

The customer value proposition: evolution, development, and application in marketing

Payne, Adrian, Frow, Pennie, Eggert, Andreas

Journal:

Journal of the Academy of Marketing Science

Année:

2017

Langue:

english

Fichier:

PDF, 940 KB

english, 2017

2

Toward a comprehensive framework of value proposition development: From strategy to implementation

Payne, Adrian, Frow, Pennie, Steinhoff, Lena, Eggert, Andreas

Journal:

Industrial Marketing Management

Année:

2020

Langue:

english

Fichier:

PDF, 1.62 MB

english, 2020

3

A stakeholder perspective of the value proposition concept

Frow, Pennie, Payne, Adrian

Journal:

European Journal of Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 154 KB

english, 2011

4

A Strategic Framework for Customer Relationship Management

Adrian Payne and Pennie Frow

Journal:

Journal of Marketing

Année:

2005

Langue:

english

Fichier:

PDF, 2.04 MB

english, 2005

5

Managing the co-creation of value

Adrian F. Payne, Kaj Storbacka, Pennie Frow

Journal:

Journal of the Academy of Marketing Science

Année:

2008

Langue:

english

Fichier:

PDF, 255 KB

english, 2008

6

Customer Relationship Management: from Strategy to Implementation

Payne, Adrian, Frow, Pennie

Journal:

Journal of Marketing Management

Année:

2006

Langue:

english

Fichier:

PDF, 314 KB

english, 2006

7

Developing superior value propositions: a strategic marketing imperative

Bo Edvardsson and Professor Philipp, Professor, Payne, Adrian, Frow, Pennie

Journal:

Journal of Service Management

Année:

2014

Langue:

english

Fichier:

PDF, 134 KB

english, 2014

8

Conceptualizing and communicating value in business markets: From value in exchange to value in use

Eggert, Andreas, Ulaga, Wolfgang, Frow, Pennie, Payne, Adrian

Journal:

Industrial Marketing Management

Année:

2018

Langue:

english

Fichier:

PDF, 933 KB

english, 2018

9

Customer management and CRM: addressing the dark side

Frow, Pennie, Payne, Adrian, Wilkinson, Ian F., Young, Louise

Journal:

Journal of Services Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 383 KB

english, 2011

10

Managing Co-creation Design: A Strategic Approach to Innovation

Frow, Pennie, Nenonen, Suvi, Payne, Adrian, Storbacka, Kaj

Journal:

British Journal of Management

Année:

2015

Langue:

english

Fichier:

PDF, 463 KB

english, 2015

11

Relationship marketing: looking backwards towards the future

Payne, Adrian, Frow, Pennie

Journal:

Journal of Services Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 247 KB

english, 2017

12

Value propositions as market-shaping devices: A qualitative comparative analysis

Nenonen, Suvi, Storbacka, Kaj, Sklyar, Alexey, Frow, Pennie, Payne, Adrian

Journal:

Industrial Marketing Management

Année:

2019

Langue:

english

Fichier:

PDF, 892 KB

english, 2019

13

Value propositions as communication practice: Taking a wider view

David Ballantyne, Pennie Frow, Richard J. Varey, Adrian Payne

Journal:

Industrial Marketing Management

Année:

2011

Langue:

english

Fichier:

PDF, 375 KB

english, 2011

14

Co-creating brands: Diagnosing and designing the relationship experience

Adrian Payne, Kaj Storbacka, Pennie Frow, Simon Knox

Journal:

Journal of Business Research

Année:

2009

Langue:

english

Fichier:

PDF, 866 KB

english, 2009

15

The role of multichannel integration in customer relationship management

Adrian Payne, Pennie Frow

Journal:

Industrial Marketing Management

Année:

2004

Langue:

english

Fichier:

PDF, 289 KB

english, 2004

16

Deconstructing the value proposition of an innovation exemplar

Payne, Adrian, Frow, Pennie

Journal:

European Journal of Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 415 KB

english, 2014

17

Towards the ‘perfect’ customer experience

Frow, Pennie, Payne, Adrian

Journal:

Journal of Brand Management

Année:

2007

Langue:

english

Fichier:

PDF, 548 KB

english, 2007

18

Co-creation practices: Their role in shaping a health care ecosystem

Frow, Pennie, McColl-Kennedy, Janet R., Payne, Adrian

Journal:

Industrial Marketing Management

Année:

2016

Langue:

english

Fichier:

PDF, 1.12 MB

english, 2016

19

Relationship marketing: Key issues for the utilities sector

Payne, Adrian, Frow, Pennie

Journal:

Journal of Marketing Management

Année:

1997

Langue:

english

Fichier:

PDF, 1.06 MB

english, 1997

20

A Strategic Framework for Customer Relationship Management

Payne, Adrian, Frow, Pennie

Journal:

Journal of Marketing

Année:

2005

Langue:

english

Fichier:

PDF, 101 KB

english, 2005

21

Developing a Segmented Service Strategy: Improving Measurement in Relationship Marketing

Payne, Adrian, Frow, Pennie

Journal:

Journal of Marketing Management

Année:

1999

Langue:

english

Fichier:

PDF, 2.59 MB

english, 1999

22

Strategic Customer Management (Integrating Relationship Marketing and CRM) || Performance assessment

Payne, Adrian, Frow, Pennie

Année:

2013

Langue:

english

Fichier:

PDF, 1.59 MB

english, 2013

23

Strategic Customer Management (Integrating Relationship Marketing and CRM) || Building relationships with multiple stakeholders

Payne, Adrian, Frow, Pennie

Année:

2013

Langue:

english

Fichier:

PDF, 316 KB

english, 2013

24

Strategic Customer Management (Integrating Relationship Marketing and CRM) || Customer value creation

Payne, Adrian, Frow, Pennie

Année:

2013

Langue:

english

Fichier:

PDF, 495 KB

english, 2013

25

Co-Pricing: Co-Creating Customer Value Through Dynamic Value Propositions

Frow, Pennie, Reisman, Richard, Payne, Adrian

Journal:

SSRN Electronic Journal

Année:

2015

Langue:

english

Fichier:

PDF, 416 KB

english, 2015

26

Marketing Plans for Services (A Complete Guide) || Examples of marketing plans

McDonald, Malcolm, Frow, Pennie, Payne, Adrian

Année:

2012

Langue:

english

Fichier:

PDF, 701 KB

english, 2012

27

Relationship Value Management: Exploring the Integration of Employee, Customer and Shareholder Value and Enterprise Performance Models

Payne, Adrian, Holt, Sue, Frow, Pennie

Journal:

Journal of Marketing Management

Année:

2001

Langue:

english

Fichier:

PDF, 283 KB

english, 2001

28

Diagnosing the supplementary services model: Empirical validation, advancement and implementation

Frow, Pennie, Ngo, Liem Viet, Payne, Adrian

Journal:

Journal of Marketing Management

Année:

2014

Langue:

english

Fichier:

PDF, 431 KB

english, 2014

29

Strategic Customer Management (Integrating Relationship Marketing and CRM) || Relationships and technology: Digital marketing and social media

Payne, Adrian, Frow, Pennie

Année:

2013

Langue:

english

Fichier:

PDF, 965 KB

english, 2013

30

Examining how context change foster service innovation

Edvardsson, Bo, Frow, Pennie, Jaakkola, Elina, Keiningham, Timothy Lee, Koskela-Huotari, Kaisa, Mele, Cristina, Tombs, Alastair

Journal:

Journal of Service Management

Année:

2018

Langue:

english

Fichier:

PDF, 261 KB

english, 2018

31

Strategic Customer Management (Integrating Relationship Marketing and CRM) || Notes

Payne, Adrian, Frow, Pennie

Année:

2013

Langue:

english

Fichier:

PDF, 184 KB

english, 2013

32

Marketing Plans for Services (A Complete Guide) || Chapter

McDonald, Malcolm, Frow, Pennie, Payne, Adrian

Année:

2012

Fichier:

PDF, 671 KB

2012

33

Service ecosystem well-being: conceptualization and implications for theory and practice

Frow, Pennie, McColl-Kennedy, Janet R., Payne, Adrian, Govind, Rahul

Journal:

European Journal of Marketing

Année:

2019

Fichier:

PDF, 612 KB

2019

34

Integrating employee, customer and shareholder value through an enterprise performance model: an opportunity for financial services

Payne, Adrian, Holt, Sue, Frow, Pennie

Journal:

International Journal of Bank Marketing

Année:

2000

Langue:

english

Fichier:

PDF, 359 KB

english, 2000

35

Co-creation practices: Their role in shaping a health care ecosystem

Frow, Pennie, McColl-Kennedy, Janet R., Payne, Adrian

Journal:

Industrial Marketing Management

Année:

2016

Fichier:

PDF, 1.12 MB

2016

36

Marketing Plans for Services (A Complete Guide) || Marketing planning for services: the process

McDonald, Malcolm, Frow, Pennie, Payne, Adrian

Année:

2012

Langue:

english

Fichier:

PDF, 289 KB

english, 2012

37

Strategic Customer Management (Integrating Relationship Marketing and CRM) || Relationship marketing: Development and key concepts

Payne, Adrian, Frow, Pennie

Année:

2013

Langue:

english

Fichier:

PDF, 377 KB

english, 2013

38

Strategic Customer Management (Integrating Relationship Marketing and CRM) || Information and technology management

Payne, Adrian, Frow, Pennie

Année:

2013

Langue:

english

Fichier:

PDF, 1001 KB

english, 2013

39

Strategic Customer Management (Integrating Relationship Marketing and CRM) || Strategy development

Payne, Adrian, Frow, Pennie

Année:

2013

Langue:

english

Fichier:

PDF, 614 KB

english, 2013

40

Strategic Customer Management (Integrating Relationship Marketing and CRM) || Enterprise value creation

Payne, Adrian, Frow, Pennie

Année:

2013

Langue:

english

Fichier:

PDF, 327 KB

english, 2013

41

Strategic Customer Management (Integrating Relationship Marketing and CRM) || Organising for implementation

Payne, Adrian, Frow, Pennie

Année:

2013

Langue:

english

Fichier:

PDF, 458 KB

english, 2013

42

Marketing Plans for Services (A Complete Guide) || Marketing planning Phase Four: resource allocation, monitoring and detailed planning (Part 1: the budget, the service product plan and the communications plan)

McDonald, Malcolm, Frow, Pennie, Payne, Adrian

Année:

2012

Langue:

english

Fichier:

PDF, 1.94 MB

english, 2012

43

Marketing Plans for Services (A Complete Guide) || Marketing planning Phase Two: the situation review (Part 1)

McDonald, Malcolm, Frow, Pennie, Payne, Adrian

Année:

2012

Langue:

english

Fichier:

PDF, 865 KB

english, 2012

44

Marketing Plans for Services (A Complete Guide) || Marketing planning Phase Three: marketing strategy formulation

McDonald, Malcolm, Frow, Pennie, Payne, Adrian

Année:

2012

Langue:

english

Fichier:

PDF, 1.45 MB

english, 2012

45

Strategic Customer Management (Integrating Relationship Marketing and CRM) || Multi-channel integration

Payne, Adrian, Frow, Pennie

Année:

2013

Langue:

english

Fichier:

PDF, 926 KB

english, 2013

46

Marketing Plans for Services (A Complete Guide) || Organizing for marketing planning

McDonald, Malcolm, Frow, Pennie, Payne, Adrian

Année:

2012

Langue:

english

Fichier:

PDF, 1.05 MB

english, 2012

47

Marketing Plans for Services (A Complete Guide) || Measuring the effectiveness of marketing plans for service businesses

McDonald, Malcolm, Frow, Pennie, Payne, Adrian

Année:

2012

Langue:

english

Fichier:

PDF, 664 KB

english, 2012

48

Marketing Plans for Services (A Complete Guide) || Marketing and services

McDonald, Malcolm, Frow, Pennie, Payne, Adrian

Année:

2012

Langue:

english

Fichier:

PDF, 484 KB

english, 2012

49

Marketing Plans for Services (A Complete Guide) || The nature of services marketing

McDonald, Malcolm, Frow, Pennie, Payne, Adrian

Année:

2012

Langue:

english

Fichier:

PDF, 542 KB

english, 2012

50

Marketing Plans for Services (A Complete Guide) || Front Matter

McDonald, Malcolm, Frow, Pennie, Payne, Adrian

Année:

2012

Langue:

english

Fichier:

PDF, 119 KB

english, 2012